Tuesday, November 5, 2013

Public Golf -- in all its Forms -- The Real Star of Diverse Virginia Beach, Virginia


The diverse population adds up to a large demand for public golf in an array of forms. From spectacular and pricey Bay Creek Resort on the pristine Eastern Shore; to affordable muni Lake Wright Golf Course, nestled in an urban setting in Norfolk; to meticulously landscaped housing development gem the Signature at West Neck; to private, neighborhood course-turned-upscale-muni Cypress Point Country Club, Hampton Roads has -- as the saying goes -- many different courses for different horses.

An example of facilities with vastly different clientele despite their proximity and matching greens fees are Stumpy Lake Golf Course and Honey Bee Golf Club, two of the seven municipal courses under the umbrella of Hampton Roads Golf Clubs.

At Stumpy Lake, a secluded, tree-lined, traditional beauty set in a wildlife preserve and designed by Robert Trent Jones, the tee sheet is full of players who approximate the age of the course, which opened in 1953.

Less than two miles away, at Honey Bee, where homes line fairways instead of trees, the crowd is younger and more diverse, drawn by the modern design (1988) of Jones' son, Rees Jones, who added definition with shaped fairways, greens and bunkers.

Another factor that guides the decisions of Hampton Roads golfers is geography. With so much of the region defined by water and so many major arteries traversing bridges, tunnels and toll booths, players must be mindful of the choke points that have to be navigated to reach the course of their choice.

For example, as one of the few courses in the under-served south side, just three miles off I-64, Cahoon Plantation Golf Club in Chesapeake, would seem to have a locational advantage. But getting there can be dicey as Route 17 narrows to a two-lane drawbridge crossing the Elizabeth River. The trip will become even more problematic over the next four years with the construction of a four-lane toll bridge.

"The one way to get here is to cross that bridge," said Dan Shea, director of golf at Cahoon Plantation. "And that’s a big consideration for people who have blocked out a specific time to play."

Those who have made the trip can attest to the excellence of Cahoon Plantation, brilliantly crafted by Tom Clark. On a flat, tree-less, windswept canvas, Clark created a course with the feel of Scotland. Raised greens give many of the holes a majestic presence. Large mounds frame generous fairways and help hide surrounding homes on the back nine.

Because Cahoon Plantation offers something unique to the area, it belongs on any list of Hampton Roads' elite publics. Narrowing the roster to 10 is difficult when one considers the illustrious names associated with the following courses -- Bay Creek (Jack Nicklaus), Bay Creek (Arnold Palmer), Virginia Beach National (Pete Dye), Riverfront Golf Club (Tom Doak), Heron Ridge Golf Club (Fred Couples), Cypress Creek (Curtis Strange), Hell's Point Golf Club(Rees Jones), Nansemond River Golf Club (Tom Steele), Lambert's Point Golf Club (Lester George), Bide-A-Wee Golf Course (Strange), Cypress Point (Clark), and Signature at West Neck (Palmer).

Nearly all of these courses were built (or redesigned) in the last 15 years. Before then, golfers in the Hampton Roads area had to truck up I-64 to Williamsburg to find a selection of quality courses at developments such as Kingsmill, Golden Horseshoe, and Fords Colony.


The forerunner of upscale public golf in the Hampton Roads area was Hell's Point (1982), now showing its age but still a great example of the ambition of the times. With much movement of earth, the course was built in the low-lying swamps west of Sandbridge with no surrounding homes.

For nearly two decades, Hell's Point remained the lone upscale public in the area. Then a wave of courses opened including Virginia Beach gems Heron Ridge (1999) and Virginia Beach National (1999). To the east came Cypress Creek (1998) in Smithfield, then Nansemond River (1999) and Riverfront (1999) in Suffolk.


Also in 1999, Strange's collaboration with Ault, Clark & Associates on a redesign of Bide-A-Wee, in an unlikely middle-class neighborhood in Portsmouth, transformed the course from old and unremarkable to fresh and upscale.

Arnold Palmer's arrival upped the ante further with the opening of Bay Creek (2001), an ambitious marina and housing project in Cape Charles, and Signature at West Neck (2002), which incorporates woodlands, wetlands, 13 lakes, and the area's most meticulous golf course landscaping.

It requires an adventurous trek across the 23-mile engineering marvel known as the Chesapeake Bay Bridge-Tunnel to reach Bay Creek on Virginia's lightly populated Eastern Shore. But Palmer's course was so successful that Jack Nicklaus built another 18 holes there in 2006 and perhaps outdid the King with his longer, tougher layout, which has more variety and seaside holes.

After the wave of upscale public golf hit Hampton Roads like a hurricane, adding eight outstanding courses in a span of five years, new construction has slowed over the last decade. The exception is Lambert's Point, a nine-hole, par-34 municipal course, built on a landfill that juts into the Elizabeth River.

Including such a course in this discussion of stellar tracks might sound like a stretch. But with its outstanding conditions, water views, windswept character and implausible location in Norfolk, Lambert's Point is a worthy play and every bit as memorable as the grand designs of Palmer, Nicklaus, Strange, Doak and Dye.

Saturday, November 2, 2013

Spain Still Europe's No.1 Golf Destination


  A new study of European golfers reveals that Spain remains the No.1 travel destination for visitors from the UK, France, Germany and Scandinavia, with more than 28% of respondents playing golf in the country over the past 12 months.


 The findings form part of a new research document entitled 'European Spotlight on Golf Tourism to Spain', which was commissioned by Reed Travel Exhibitions, organisers of IGTM (November 11-14, 2013, Costa Daurada, Catalonia, Spain), and produced by SPORTS MARKETING SURVEYS INC.
Of the 28.5% of golfers who travelled to Spain to play golf, 12.7% went to the Costa del Sol, 3.9% went to the Costa Brava region, 3.2% visited the Canary Islands and 8.7% went to other areas. 
The research also revealed the popularity of other destinations with 17% visiting Portugal, 16.1% travelling to Great Britain & Ireland, 7.5% booking trips to Turkey, 7.1% visiting France and 6.9% booking long-haul golf trips to the USA.
The in-depth research also highlighted:
- The average duration for a Spanish golf trip is seven nights
- Golf visitors to Spain predominantly stay in four and five-star accommodation
- Visiting golfers spend between €170 (British golfers) to €230 (Scandinavians) per day 
- Golfers arrange between five and six rounds of golf during each Spanish holiday
- During the course of a week's holiday, golfers play up to four different Spanish courses.
The Spanish study also revealed that a golfer's nationality impacts on their choice of region they are likely to visit, with British and Scandinavian golfers preferring the Costa del Sol; French golfers more likely to visit Costa Brava; and German golfers travelling to all regions, including the Canary Islands.

Peter Grimster, IGTM Exhibition Manager, said: "This latest study proves that Spain remains at the heart of the European golf tourism industry and illustrates why thousands of golfers still put its golfing regions at the top of their wish list."
Some of the key contributing factors that put Spain ahead of its rivals was the standard and range of the country's golf courses, consistent levels of high quality accommodation and the favourable year-round climate.

Peter added: "As Spain is the host country for this year's IGTM we will, of course, be welcoming a host of representatives from across the country, including 100 resorts, clubs and tourist boards, showcasing the country's finest golf spots including host destination Catalonia, as well as AndalucĂ­a and the Balearic and Canary Islands."
As host to IGTM 2013, the Catalan region of Costa Daurada is rapidly growing its reputation as a golf destination. Three years ago, less than 2% of total rounds played on the Costa Daurada were by international golfers. Today, that ratio has increased to 30% and continues to grow.

A summary of the report, with some additional findings, will be presented at IGTM, the premier global event for golf tourism, taking place at the PortAventura Convention Centre, Costa Daurada, Catalonia, Spain, November 11-14, 2013.
Full, detailed versions of the report are available direct from SPORTS MARKETING SURVEYS INC. www.sportsmarketingsurveysinc.com
For more information about IGTM and the venue for the 16th edition of the event, please visit: www.igtm.co.uk

 
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